It’s simple! Visit our featured offers page, explore the collections, and place your order. Your first upgrade might be the start of your new favorite wine adventure. Let the fun begin!

We work directly with top wineries from Napa, Bordeaux, Tuscany, and beyond to bring you amazing wines at incredible value. From hidden gems to collector-worthy bottles, each collection is carefully curated by our team of experts.

As soon as your purchase is complete, your bottles are revealed; you'll see exactly which wines you're getting before your order ever ships. No waiting until the box arrives to find out what's inside.

Double Up lets you expand your order right after checkout. When you use it, your bottles go back into the mix and we re-pick your order with double the quantity.

You won’t always get all new labels. Some bottles may repeat, and some will be new. Think of it as going deeper into the same cellar—more of what you liked, plus fresh discoveries.

You will see a separate charge on your credit card for each Double Up set of bottles.

Yes, you can Double Up more than once. Each time you use it, we re-pick your order again for another, bigger mix.

Nope! The price you see is the price you pay. There are no subscription fees, membership costs, or storage fees. Just exceptional wines and thrilling upgrades.

The value shown for each bottle is based on the winery's suggested retail price (SRP) — the price the winery itself sets for that wine. We display these values so you can see exactly what you're getting relative to what you paid, at every step.

Our new offers drop like clockwork—every Monday, Tuesday, Thursday, and Saturday—but here’s the twist: we love surprises! Keep an eye out for secret special offers that can pop up at any time. Check back often, or you might miss out on something extraordinary!

Simple and straightforward: ground shipping is free when you order 12 or more bottles.

If your order is less than 12 bottles, we charge a flat rate of just $10 for ground and $58 for UPS 2-Day Air.

During the summer months, we use methods such as ice packs and temperature-controlled trucking to protect your wine from heat damage. There may be a small additional fee to cover the costs of those heat-protecting items. Pricing is shown on the checkout page.

Every wine sold is already in our Sonoma cellar and typically ships within 7-10 business days after order placement.

SUMMER SHIPPING
During warmer months, we may adjust shipping schedules for some regions to better protect your wine in transit. For select shipments outside of California, we use refrigerated trucks to move orders to regional hubs before final delivery. This means your tracking may show little to no movement for a few days while your wine is traveling safely by refrigerated truck.

Once your order reaches the regional hub and the carrier scans the label, delivery is generally completed within 1-2 days.

If you'd like the convenience of picking up your wine on your own schedule, you can choose a local pickup location through our partner Via.Delivery after placing your order.

How will I know when it's ready?
You'll get email and text updates from Via.Delivery until your wine is picked up.

What do I need to bring?
Please bring a government-issued photo ID. If you,re picking up for someone else, you'll also need the tracking number and the name on the package.

How long will my wine be held?
You'll have 7 days to pick up your order after it arrives. Any packages not collected within that time will be returned to our warehouse.

When we say "bottle", we mean one unit purchased at the offer price.

If your order includes upgrades like multi-packs, instant cellars, or bundled collections, those all count as one bottle purchased toward your case order shipping offer—no matter how many bottles are included with the upgrade.

So if you buy three bottles on an offer and receive an upgrade to a 6-bottle set, that still counts as three bottles toward case-shipping pricing.

We stand behind every bottle with our 100% satisfaction guarantee. If you’re not completely thrilled with a wine, let us know! We’ll make it right with a replacement or a full refund. Shopping with Underground Cellar is risk-free.

When you buy from one of our curated wine collections, every bottle is guaranteed to be high quality, but here’s the exciting part: you may score surprise upgrades to even more premium bottles at no extra cost! Imagine ordering a Cabernet and discovering an upgrade to a reserve bottle worth twice as much. It’s like unwrapping a gift every time you order.

Underground Cellar is built around wine discovery, not traditional discounting. We partner directly with wineries to create curated collections that introduce their wines to engaged enthusiasts. Rather than publicly discounting individual bottles, wineries participate in a discovery experience that helps them reach new customers while preserving the value and positioning of their brand. It's a model that benefits everyone: customers discover exceptional wines, wineries grow their audience, and every bottle is guaranteed to be worth at least what the customer paid.

We’re the only wine site that offers upgrades, turning your purchase into a thrilling discovery. With access to exclusive bottles, fast shipping, and our risk-free guarantee, Underground Cellar is your ultimate destination for wine lovers.

It may seem that way at first, but the math is straightforward. We purchase each collection at pricing that allows us to guarantee every bottle is worth at least what you paid. Some bottles in a collection are worth about the purchase price, while many others are worth considerably more. Across the entire collection, the values balance out, allowing us to surprise customers with premium upgrades while ensuring that no bottle is ever worth less than its purchase price.

We’re proudly owned by Wine Country Connect, a family-run company with over 20 years of experience in wine e-commerce and logistics. Our team has helped ship millions of bottles and is passionate about bringing you the best wine-buying experience.