When you buy from one of our curated wine collections, every bottle is guaranteed to be high quality—but here’s the exciting part: you’ll also have a chance to score surprise upgrades to even more premium bottles at no extra cost! Imagine ordering a Cabernet and discovering an upgrade to a reserve bottle worth twice as much. It’s like unwrapping a gift every time you order.

We stand behind every bottle with our 100% satisfaction guarantee. If you’re not completely thrilled with a wine, let us know! We’ll make it right with a replacement or a full refund. Shopping with Underground Cellar is risk-free.

Simple and straightforward: ground shipping is free when you order 12 or more bottles, boost to UPS 2-Day Air for just $20.

If your order is less than 12 bottles, we charge a flat rate of just $10 for ground and $30 for UPS 2-Day Air.

Every wine sold is already in our Sonoma Cellar and ships in just 5-7 business days after the offer sells out. No delays, no hassles—just fast, reliable delivery.

We work directly with top wineries from Napa, Bordeaux, Tuscany, and beyond to bring you amazing wines at incredible value. From hidden gems to collector-worthy bottles, each collection is carefully curated by our team of experts.

Nope! The price you see is the price you pay. There are no subscription fees, membership costs, or storage fees. Just exceptional wines and thrilling upgrades.

Our new offers drop like clockwork—every Tuesday, Thursday, and Saturday—but here’s the twist: we love surprises! Keep an eye out for secret special offers that can pop up at any time. Check back often, or you might miss out on something extraordinary!

We’re proudly owned by Wine Country Connect, a family-run company with nearly 20 years of experience in wine e-commerce and logistics. Our team has helped ship millions of bottles and is passionate about bringing you the best wine-buying experience.

We’re the only wine site that offers upgrades, turning your purchase into a thrilling discovery. With access to exclusive bottles, fast shipping, and our risk-free guarantee, Underground Cellar is your ultimate destination for wine lovers.

It’s simple! Visit our featured offers page, explore the collections, and place your order. Your first upgrade might be the start of your new favorite wine adventure. Let the fun begin!

Double Up lets you expand your order right after checkout. When you use it, your bottles go back into the mix and we re-pick your order with double the quantity.

You won’t always get all new labels. Some bottles may repeat, and some will be new. Think of it as going deeper into the same cellar—more of what you liked, plus fresh discoveries.

You will see a separate charge on your credit card for each Double Up set of bottles.

Yes, you can Double Up more than once. Each time you use it, we re-pick your order again for another, bigger mix.

When we say "bottle", we mean one unit purchased at the offer price.

If your order includes upgrades like multi-packs, instant cellars, or bundled collections, those all count as one bottle purchased toward your UC Insider total—no matter how many bottles are included with the upgrade.

So if you buy three bottles in an offer and receive an upgrade to a 6-bottle pack, that still counts as three bottles toward Insider status.

If you'd like the convenience of picking up your wine on your own schedule, you can choose a local pickup location through our partner Via.Delivery after placing your order.

How will I know when it's ready?
You'll get email and text updates from Via.Delivery until your wine is picked up.

What do I need to bring?
Please bring a government-issued photo ID. If you,re picking up for someone else, you'll also need the tracking number and the name on the package.

How long will my wine be held?
You'll have 7 days to pick up your order after it arrives. Any packages not collected within that time will be returned to our warehouse.