Terms of service

OVERVIEW

Welcome to Underground Cellar, owned and operated by Wine Country Connect LLC ("WCC"), a California limited liability company. Underground Cellar connects you with licensed wineries and retailers who sell and ship wine directly to you.

By using UndergroundCellar.com (the "Website") or placing an order, you agree to these Terms of Service ("Terms"). These Terms govern your use of our Website and services, including purchasing wine and participating in any promotions or rewards programs. 

If you do not agree to these Terms, please do not use the Website or make a purchase.


SECTION 1 - Role of Underground Cellar & Wine Country Connect

  • Underground Cellar is NOT a winery or retailer and does not sell wine to you. Licensed wineries and retailers sell wine to you.
  • Licensed winery or retailer receives all payments and is responsible for all sales and shipments.
  • Underground Cellar connects customers with licensed wineries and retailers.
  • Orders placed through Underground Cellar, are received directly by licensed winery or retailer, who has complete discretion whether to accept or reject your order. 


SECTION 2 - Ordering & Sales

State Laws & Legal Age

    • You must be at least 21 years old to purchase wine. By placing an order, you confirm that both you and the person delivered the wine are at least 21 years old. 

Order Approval & Sales

    • Orders are not finalized until accepted by the licensed winery or retailer. 
    • Wineries and retailers may reject your order for any reason, including but not limited to availability, shipping restrictions, or compliance with state laws. 
    • When wine order is accepted and sale occurs title to the wine transfers to you.

Shipping & Delivery

    • Wine deliveries require an adult signature (21+ years old) upon delivery. 
    • We recommend shipping to a business address to prevent delays. 
    • If wine is not delivered after multiple delivery attempts, additional fees may apply. 

Refunds & Replacements

    • All wine is sold as-is by the licensed seller. 
    • If a bottle is damaged or defective, contact Underground Cellar customer support within 7 days of delivery. Refunds or replacements are issued at the sole discretion of the licensed seller. 
    • Underground Cellar may assist in coordinating resolutions, but final determinations are made by the licensed seller. 


SECTION 3 - Wine Upgrade Model & Pricing

How Upgrades Work

    • When you place an order through Underground Cellar, you order bottles of a specific type of wine at a specific price. The specific bottles of wine sold to you may vary and may have a value more than the price you pay.
    • Important: You always receive at least the lowest-priced bottle in the offer. The value of upgrades is for entertainment and illustrative purposes only.
    • You buy bottles with no agreement, understanding, or expectation that bottles sold are to be distributed or disposed of by lot or chance.
    • Bottles sold are distributed by an internal algorithm designed to distribute selections based on business factors such as customer loyalty, purchase history, inventory, and other proprietary metrics. You have a degree of control over certain of these factors.

Price & Value Transparency

    • The price you pay per bottle is the same every customer pays in that offer.
    • Each offer transparently displays the initial inventory breakdown at the time of launch (e.g., " 5% of bottles are Wine X"). These percentages represent initial stock mix and are not the odds of receiving a particular bottle.
    • Listed values for wines reflect the original producer's suggested retail price or a comparable estimate. Actual prices may vary across retailers and over time.

Final Sale Policy

    • Once orders are accepted, all wine sales are final. No modifications can be made to orders after checkout.


SECTION 4 - Promotions

Referral Program

    • Underground Cellar may offer referral programs, such as "Give $50, Get $50", where you refer new users to Underground Cellar and, in exchange, you are paid in promotional credits or gift cards only for valid new customer referrals.
    • Referral programs are subject to fraud prevention measures. Abuse of referral or loyalty programs (such as self-referrals or creating duplicate accounts) will result in forfeiture of rewards.

Promotional Credits or Gift Cards

    • Promotional credits or gift cards are for a portion of the purchase price of wine, not the entire price. To get the price reduction, you must purchase the wine.
    • No premium, gift or free goods is given.
    • Through Underground Cellar, promotional credits or gift cards are offered and funded by wineries that make direct sales of the wine to you through the Internet.
    • Promotional credits or gift cards must be used within the stated expiration period. Unused credits will expire.

Free Gift Promotion

    • Any free gift promotion for gift cards, gift bags or anything else requires a purchase of wine or something else at normal price with no additional charge for free gift. In order to get free gift, you must purchase another item. No premium, gift or free goods is given.


SECTION 5 - Shipping & Delivery

Shipping Fees & Options

    • Standard and expedited shipping options are available based on the winery's fulfillment policies. 
    • Shipping promotions, such as "free shipping" or "2-day shipping boost", are provided as promotional shipping credits and do not impact the winery's obligations or responsibilities. 

Weather Holds

    • Extreme weather conditions (hot or cold) may delay shipments to prevent damage. Customers will be notified of extreme weather delays. 


SECTION 6 - Summer Hold Program Terms (June - October 2026)

What is the Summer Hold Program?

    • During warmer months, we offer customers the option to delay shipment of their wine until cooler weather returns — ensuring optimal wine quality and delivery experience. If you select Summer Hold at checkout, your wine will be held in our secure temperature-controlled facility until shipments begin the week of October 6, 2025. 

When will my wine ship?

    • Shipments for Summer Hold orders will begin going out the week of October 6, 2025. While most orders will ship shortly thereafter, please allow a reasonable window for fulfillment based on total volume and weather conditions. You'll receive a tracking number via email once your order is on its way. 

When do I own wine?

If you store your wine with us during the Summer Hold, you own your wine. Wine sales are made, title to wine transfers to you and you own wine when your order and payment are accepted:

    •  regardless of when or where any order is solicited or received; 
    •  regardless of when or where any wine is delivered to you; and 
    •  regardless of who delivers or is required to deliver wine to you. 

What happens if something goes wrong while my wine is being held?

    • We take every precaution to store your wine safely and securely. In the event something does go wrong, you have nothing to worry about. It's your wine and we'll make sure you get every bottle you purchased. We guarantee to ship you every bottle being held, and in the rare instance we can't, we'll work with you to resolve any issues, including up to a full refund of the amount you paid. 
    • Summertime should be fun, not stressful! 


SECTION 7 - Customer Responsibilities

Providing Accurate Information

    • Customers are responsible for providing accurate shipping addresses and ensuring an adult (21+) is available to sign for delivery. 

Compliance with Laws

    • Customers must comply with all applicable alcohol laws in their state. Some states restrict wine shipments, and Underground Cellar does not guarantee delivery to all locations. 

Account Security

    • Customers are responsible for maintaining the security of their accounts and preventing unauthorized use. 


SECTION 8 - Disclaimer of Warranties & Limitation of Liability

Underground Cellar and Wine Country Connect do not sell wine.

    • Wineries and retailers are solely responsible for the sale, fulfillment, and quality of wine. 
    • Underground Cellar connects consumers to wineries and retailers that sell wine and is not liable for errors, defects, or issues related to wine sales. 

No Guarantee of Availability

    • Offers and promotions are subject to availability and may be modified or discontinued at any time. 

Limitation of Liability

    • To the fullest extent permitted by law, Underground Cellar and Wine Country Connect shall not be liable for any damages arising from: 
    • The sale, shipment, or delivery of wine. 
    • Errors in pricing, product descriptions, or availability. 
    • Delays or failures in fulfillment due to third-party actions (e.g., wineries, retailers, carriers). 
    • Any indirect, incidental, or consequential damages related to the use of the website or services or purchases. 


SECTION 9 - Indemnification

Customers agree to indemnify and hold harmless Underground Cellar, Wine Country Connect, and affiliated parties from any claims, damages, or losses arising from:

  • Failure to comply with applicable laws and regulations.
  • Misuse of the Website or services.
  • Violations of these Terms.


SECTION 10 - Changes to These Terms

We reserve the right to update these Terms at any time. Continued use of the Website after any changes constitutes acceptance of the revised Terms.


SECTION 11 - Mobile Terms of Service

The Underground Cellar mobile message service (the "Service") is operated by Underground Cellar (“Underground Cellar”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Underground Cellar’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Underground Cellar through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).


SECTION 12 - Contact Information

For any questions about these Terms, please contact us at: