Feel the thrill of your bottles being swapped out with rare cult wines on every purchase.

You pay for
Delightful
Delightful bottle
$29
value
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You might get
Fantastic
Fantastic upgraded bottle
$72
value

How It Works

Buy a deal, receive upgrades mixed in!

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Browse Daily Deals

Discover our expertly curated daily wine collections, featuring selections from renowned wineries across Napa Valley, France, and beyond.

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Get Upgraded

Purchase a wine collection and receive surprise upgrades to higher-value bottles at no extra cost, enhancing your wine experience with premium selections.

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Drink Delicious Wine

Enjoy prompt delivery of your upgraded wines, ready to savor and share with friends or to add to your personal collection.

What's New

A lot has changed here at Underground Cellar!

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Exclusive Wine Access

With decades of wine industry experience, we bring you hidden gems and collector-worthy bottles you won’t find anywhere else. From boutique wineries to premium upgrades, we’ve got your next favorite wine waiting.

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Fast, Reliable Shipping

Your wine ships immediately from our cellar in Sonoma—no more storage delays. Plus, enjoy complimentary 2-day air shipping on every case through the end of the year.

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Trusted Leaders in Wine

Now backed by Wine Country Connect, Underground Cellar is run by a team with 20+ years of proven expertise. We’re committed to earning your trust with seamless service, reliable delivery, and a 100% satisfaction guarantee.

Today's Featured Offer

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  • FEATURED OFFER
    Luxurious Reds ft. a 100 Pt 2016 Promotory Cab worth $1,200!

    Luxurious Reds ft. a 100 Pt 2016 Promotory Cab worth $1,200!

    Pay just $125 for uber-coveted red wines and maybe score that Promontory, a 2008 Chateau Lafite Rothschild, worth $800, or a 2013 Screaming Eagle ‘Second Flight,’ worth $790, and more!!!

    Luxurious Reds ft. a 100 Pt 2016 Promotory Cab worth $1,200!

    Pay just $125 for uber-coveted red wines and maybe score that Promontory, a 2008 Chateau Lafite Rothschild, worth $800, or a 2013 Screaming Eagle ‘Second Flight,’ worth $790, and more!!!
    Bottles included in this offer (% of total shown below):
    $125
    $125
    PER BOTTLE
    SOLD OUT

    609 bottles left

Ending Soon

Join Thousands of Satisfied Wine Lovers!

  • “ I love discovering amazing wines with Underground Cellar’s fun, gamified approach. Themed offers and scoring top upgrades make it exciting. I’ve scored bottles worth way more than what I paid! ”

    Doug Hengehold

  • “ As a prior loyal customer of Underground Cellar and Wine Country Connect, I’m thrilled about the relaunch! It blends the upgrade concept with decades of trusted wine fulfillment! ”

    Chip Green

  • “ I’m thrilled Wine Country Connect is behind the new Underground Cellar! For 15+ years, they’ve helped me discover top wines with exceptional value, and I expect that experience to continue! ”

    Adam Grossman

  • “ Getting these upgrades is a great way to add to a wine collection. I'd never find some varietals and bottles without Underground Cellar. I love Underground Cellar—especially the new management! ”

    Ron Quillin

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